Digital Media and Audience Acquisition Using The DALCS Framework
Everything you need to know about Digital Media and Audience Acquisition
This course covers digital media and audience acquisition for professionals and entrepreneurs looking to grow audience, customers, and profits. You will learn from a digital media veteran who is currently active in growing audience, e-commerce, and profits. The course will teach you how to diversity your paid marketing across multiple platforms and mediums, lowering your platform risk and increasing the sustainability of your business. Professor Martin (The New King of Digital Media-Ozy) has taken his experience and broken it down to 18 lectures to help you acquire the foundation to becoming a digital media and audience acquisition expert. Whether your monetization strategy is e-commerce, subscriptions, digital advertising, or a combination of the 3, this course covers all 3.
Mr. Martin is the founder and CEO of Nubai Ventures. A pioneer and thought leader in digital media, he grew Moguldom into a multiple-brand digital media and entertainment platform, selling three brands to Urban One NASDAQ: UONEK. Dubbed a ‘digital powerhouse’ by Jet Magazine, Mr. Martin has been listed in the Ebony 100 list of most influential African Americans, and his insight and acumen have been hailed in press including Inc. Magazine; OZY Media, who described him as an “Emperor of Digital Media”; Digiday and Fortune’s David and Goliath column. Highly respected in the digital media industry, Mr. Martin has received the prestigious EY Entrepreneur of the Year in 2015, amongst many other noteworthy awards. He is often cited as a subject matter expert in paid discovery marketing, which he considers an essential element to grow multi-million dollar digital brands in the shortest time possible. Mr Martin’s media career began with blogging on financial markets where he founded The Detached Trader. He attended Syracuse University College of Law and earned his Political Science degree from Morehouse College.